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Stay informed on the latest in sustainable advertising. Impact Plus' expert team provides regular insights and analysis on every aspect of decarbonisation within the digital advertising industry.

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4 min

How L’Oréal went from pilot studies to global emissions reduction activity

In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions

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3 min

Impact Plus Hires Séverine Loeuille as Global Marketing Director

Global Sustaintech Platform Impact Plus Hires Converteo’s Séverine Loeuille To Lead Marketing Team

3 min

Impact Plus Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans

Global sustaintech platform’s new Creative Optimizer tool can reduce digital ad emissions by up to 40% without affecting campaign delivery or performance.

3 min

Impact Plus launches tool to cut video ad emissions by 40%

Impact Plus' Creative Optimizer helps advertisers reduce video ad emissions by up to 40% without affecting performance or changing media plans

2 min

BEL Kiri Reduces Digital Ad Emissions by 39% with Impact Plus

The digital advertising landscape is constantly evolving, with new platforms, formats, and targeting options emerging all the time. But amidst this rapid change, a new consideration gains traction.

5 min

Why You Don't Need to Sacrifice Performance to Make Your Digital Ads More Sustainable

In a world grappling with the escalating threat of global warming, it’s crucial to recognise that the exponential growth of the digital advertising has left a substantial carbon footprint.

8 min

How Digital Ads Pollute (and What to Do About It)

Digital advertising has become an integral part of our online experience, seamlessly integrated into our daily lives.

3 min

Effectively Reducing Emissions in Digital Advertising: A Path Towards Sustainability

The topic of carbon emissions from advertising is a complex one, and it’s crucial that we address it with proactive actions.

3 min

Weborama Reduces Ad Campaign Carbon Footprint with Impact Plus

Weborama Reduces Environmental Impact of Campaigns with Impact Plus

3 min

White paper: Reducing the Carbon Impact of Digital Advertising

According to the World Meteorological Organization (WMO), the last 8 years have been the hottest on record. The signs are clear: global warming is well and truly here.

5 min

Are you using the right KPIs to reduce your digital advertising emissions?

As a responsible advertiser, agency or adtech company, you’ve taken action by tracking sustainability KPIs for your ads, using them to guide your decisions. However, you’ve been puzzled by something.

4 min

Impact Plus Secures €2M Seed Funding to Boost Sustainable Digital Ads

The investment will enable technology development and international expansion to support its drive for more sustainable digital advertising

4 min

4 Essential Summer Reads for the Latest in Digital Advertising Sustainability

Interested in keeping up with the latest in sustainability in the world of marketing and digital advertising? Look no further!

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