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Stay informed on the latest in sustainable advertising. Impact Plus' expert team provides regular insights and analysis on every aspect of decarbonisation within the digital advertising industry.
How L’Oréal went from pilot studies to global emissions reduction activity
In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions
Impact Plus Hires Séverine Loeuille as Global Marketing Director
Global Sustaintech Platform Impact Plus Hires Converteo’s Séverine Loeuille To Lead Marketing Team
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Impact Plus Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans
Global sustaintech platform’s new Creative Optimizer tool can reduce digital ad emissions by up to 40% without affecting campaign delivery or performance.
Impact Plus launches tool to cut video ad emissions by 40%
Impact Plus' Creative Optimizer helps advertisers reduce video ad emissions by up to 40% without affecting performance or changing media plans
BEL Kiri Reduces Digital Ad Emissions by 39% with Impact Plus
The digital advertising landscape is constantly evolving, with new platforms, formats, and targeting options emerging all the time. But amidst this rapid change, a new consideration gains traction.

Why You Don't Need to Sacrifice Performance to Make Your Digital Ads More Sustainable
In a world grappling with the escalating threat of global warming, it’s crucial to recognise that the exponential growth of the digital advertising has left a substantial carbon footprint.

How Digital Ads Pollute (and What to Do About It)
Digital advertising has become an integral part of our online experience, seamlessly integrated into our daily lives.

Effectively Reducing Emissions in Digital Advertising: A Path Towards Sustainability
The topic of carbon emissions from advertising is a complex one, and it’s crucial that we address it with proactive actions.
Weborama Reduces Ad Campaign Carbon Footprint with Impact Plus
Weborama Reduces Environmental Impact of Campaigns with Impact Plus
White paper: Reducing the Carbon Impact of Digital Advertising
According to the World Meteorological Organization (WMO), the last 8 years have been the hottest on record. The signs are clear: global warming is well and truly here.
Are you using the right KPIs to reduce your digital advertising emissions?
As a responsible advertiser, agency or adtech company, you’ve taken action by tracking sustainability KPIs for your ads, using them to guide your decisions. However, you’ve been puzzled by something.
Impact Plus Secures €2M Seed Funding to Boost Sustainable Digital Ads
The investment will enable technology development and international expansion to support its drive for more sustainable digital advertising