Welcome to our blog!
Stay informed on the latest in sustainable advertising. Impact Plus' expert team provides regular insights and analysis on every aspect of decarbonisation within the digital advertising industry.
How L’Oréal went from pilot studies to global emissions reduction activity
In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions
Decoupling growth from carbon impact: a technological turning point
At Impact Plus, we provide innovative solutions for digital advertising players to evaluate and reduce their environmental impact. But we also limit the growth of our own company carbon emissions.
DoubleVerify Partners with Impact Plus to Help Brands Evaluate The Carbon Footprint of Ad Campaigns
New offering enables brands to monitor and improve the environmental impact of their digital advertising campaigns, leveraging DV’s AI-powered Technology
Sustainability Simplified: Decarbonizing your Digital Campaigns at Scale
Decarbonizing Digital: How to Reduce Your Campaigns’ Carbon Footprint
Carbon reporting for digital scale-ups: what we learned in 2024
At Impact Plus, we provide innovative solutions for digital advertising players to evaluate and reduce their environmental impact. But we also pay attention to our own company carbon emissions.
Reducing the Carbon Impact of Digital Advertising
Taking action around climate change cannot wait. The advertising industry is a major contributor to greenhouse gas (GHG) emissions, in part due to the carbon cost of its digital activities.
.png)
Why Sustainability is Key to Solving Ad Tech's Gender Crisis
The ad tech industry faces a critical talent shortage, particularly among women. Prioritising sustainability can not only address this gap but also attract a more diverse and purpose-driven workforce
.avif)
The carbon footprint of Super Bowl Ads: the hidden cost of the Big Game
The Superbowl commands enormous attention from audiences and advertisers, but there is a hidden cost: damage to the planet
.svg)
Lucy Zakrzewska returns to Impact Plus with a focus upon growing UK partnerships
Impact Plus is delighted to welcome Lucy Zakrzewska back from maternity leave!
Sustainability consultant Christina Wu joins Impact Plus as International Customer Success Manager
Leading sustaintech platform hires former PHD, Digitas and OMD media analyst to advise advertisers on how to reduce the carbon footprint of their digital campaigns
AI, market consolidation, and sustainability: digital advertising predictions for 2025
With new adtech and new legislation on the horizon, the Impact Plus team has put together our predictions for this year in sustainability.
How L’Oréal went from pilot studies to global emissions reduction activity
In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions
