about us
We believe the advertising industry must act quickly to drive change.
Our journey began with a shared passion for sustainability and a mission to make a tangible impact on the advertising and marketing ecosystem, by empowering advertisers to reduce the carbon footprint from their activities.
We partner with globally recognized clients across more than 100 countries, empowering them to meet their greenhouse gas (GHG) emissions reduction goals with our comprehensive suite of ad tech solutions, education and upskilling.
Our tools empower them to reduce GHG emissions — from the very first deployment, while still hitting their existing media KPIs.
Our team of analysts supports our clients from pilot studies to global reduction initiatives across all advertising platforms and regions, helping them establish best practices for reduction.
Recognized for our Leadership in Sustainability in Advertising
Our People
employees representing 7 nationalities, fostering a truly global perspective.
of our management roles are held by women, showcasing our commitment to gender equity and fostering an inclusive, empowering workplace.
We are led by four industry veterans who, through experience, know why change is needed—and how to overcome the challenges to make it happen.
Vincent Villaret
Vincent Villaret
Vincent brings a wealth of entrepreneurial experience and a deep passion for fostering sustainable practices within the industry. With a strong background in advertising, Vincent has worked with major players in the field, specializing in sales and revenue strategies. His leadership reflects a commitment to driving innovation and positive change, aligning business success with environmental responsibility.
Marion Cardona
Marion Cardona
Marion collaborates with global brands and agencies to identify innovative ways to reduce greenhouse gas emissions. With a background as an Account Manager and Ad Operations Manager in the digital advertising industry, she brings a wealth of expertise and a results-driven mindset to her role at Impact Plus.
Audrey Danthony
Audrey Danthony
Audrey shapes Impact Plus’ solutions, empowering partners and clients to achieve their sustainability goals. She also advises on emerging industry-wide measurement initiatives, such as Ad Net Zero’s Global Media Sustainability Framework, and supports the advertising industry’s sustainability efforts through active participation in industry working groups.
Pierre Rossinès
Pierre Rossinès
Pierre has been integral to the development of tools and solutions for Impact Plus' global clients since the company’s inception. His work reflects a passion for the intersection of technology, consumer behavior, and environmental stewardship, driving innovation to protect the planet.
Our Values
We nurture collective progress
We practise no bullshit authenticity
We champion mindful sustainability
We embrace fresh ideas
Committed to Sustainability
Sustainability in Daily Operations
Sustainability in Daily Operations
We lead by example with environmentally responsible practices such as remote working, prioritizing public transport whenever possible, a "Bring Your Own Device" (BYOD) policy, and adopting low-carbon alternatives at every opportunity. Sustainability is embedded in our daily operations.
Recognized for Positive Impact
Recognized for Positive Impact
We are deeply committed to creating a positive impact by rigorously developing and implementing best practices. This dedication has been recognized through multiple accolades, including the French "Startup Engagée" label, awarded to organizations demonstrating a strong commitment to sustainability and positive impact.
Through Carbon Reporting
Through Carbon Reporting
We take accountability for our environmental impact by publishing annual carbon reports that examine our emissions and outline actionable steps to reduce them.
Shaping Standards for a Sustainable Future
Shaping Standards for a Sustainable Future
We actively share our expertise to shape international industry standards in the fight against climate change. One example is our pivotal role in developing the groundbreaking Global Media Sustainability Framework (GMSF), which standardizes carbon measurement across the digital advertising industry.
Advancing Sustainability Best Practices
Advancing Sustainability Best Practices
We contribute to the development of best practices that promote sustainability in the digital advertising sector by supporting various publications and resources from industry organizations such as Union des Marques and Alliance Digitale in France, as well as IAB Europe and Ad Net Zero internationally.
Driving Sustainability Through Collaboration
Driving Sustainability Through Collaboration
We are also active participants in numerous working groups dedicated to advancing sustainability, including initiatives led by IAB and other industry organizations.
