Impact Plus Win Twice At Campaign Ad Net Zero Awards For L’Oréal and Heineken France Campaigns

It’s all smiles at Impact Plus after the leading sustaintech platform walked away with two awards at the Campaign Ad Net Zero Awards yesterday.  

The French company, a pioneer in developing solutions that help brands, agencies and ad tech platforms evaluate the carbon emissions generated by their digital advertising, won in the Best Practice in Sustainability UK, Ad Tech Services category for its work in helping L'Oréal UK and Ireland reduce its online ad emissions.  

Impact Plus also scooped the trophy in the international category of the same award after helping Heineken reduce the carbon footprint of its online advertising activities in France, alongside programmatic partner, Jellyfish.

But that’s not it. The company was also named in two other winning entries at the awards ceremony held at The Londoner Hotel yesterday.

Award winners

The first was in the category Best Practice in Sustainability – Advertiser/Brand – The Americas, which was won by L’Oreal for its work with Impact Plus on reducing the environmental impact of its online ads in North America.  

The second was for Jellyfish’s successful international entry in the Best Practice in Sustainability – Agency category, which it won for its work in partnership with Heineken France and Impact Plus.

In its third year, the Campaign Ad Net Zero awards recognise the trailblazing businesses, organisations, and projects in the advertising industry that are helping to reduce emissions and pave the way to a net zero economy. Run in partnership with Ad Net Zero, the awards celebrate the industry's dedication to a sustainable future and highlight the innovative work being done to address climate change.

Impact Plus CEO and co-founder Vincent Villaret said:

“What an incredible night! These awards are a testament to the team's tireless dedication and the impact of our work. I also want to thank our clients for the passion they share with us in creating a more sustainable ad ecosystem.”

The award wins seal a successful month for Impact Plus after the company was also highly commended at The Wires in the Best Advertising Sustainability Solution category for its work with L’Oreal UK and Ireland.

To see all the winners from the Campaign Ad Net Zero awards, click here.  

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Impact Plus’s award wins:  

• Best Practice in Sustainability - Ad Tech Services - EMEA > Heineken FR x Jellyfish  

• Best Practice in Sustainability - Ad Tech Services - UK > L'Oréal UK and Ireland

• Best Practice in Sustainability - Advertiser/Brand - The Americas - via L'Oréal US & CAN*  

• Best Practice in Sustainability - Agency - EMEA - via Jellyfish case with Heineken FR*

*Awards not submitted by Impact Plus but where the company was named in the winning entry