BEL Kiri Reduces Digital Ad Emissions by 39% with Impact Plus
The digital advertising landscape is constantly evolving, with new platforms, formats, and targeting options emerging all the time. But amidst this rapid change, a new consideration is gaining traction: sustainability.
It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London
With the ever-growing volume of online ads, the environmental impact is significant and can’t be ignored.
Bel Group's Green Strategy with Impact Plus
That’s why forward-thinking brands are taking a closer look at the environmental footprint of their digital advertising campaigns.
One such company is the BEL Group, a major cheese marketer known for their Kiri brand. Recognizing the growing importance of sustainability, BEL partnered with Impact Plus to tackle this challenge.
Learn the specific strategies they employed to achieve a 39%* reduction in greenhouse gas emissions, all while maintaining campaign effectiveness.
This case study offers valuable insights for any brand looking to navigate the exciting world of digital advertising while keeping sustainability at the forefront.
Why Hiring a Sustainability-Focused Service Matters?
Brands must balance performance with sustainability. Kiri marketing, like many forward-thinking companies, faces increasing pressure to reduce its environmental impact while maintaining strong campaign results. With the Kiri industry market rate evolving and competition growing, adopting eco-friendly digital advertising strategies is no longer just an option—it’s a necessity.
Bel Digital has already taken a step in this direction by working with Impact Plus to cut down emissions while ensuring effective ad delivery. Hiring a specialized service in sustainable advertising allows brands to optimize campaigns, reduce their carbon footprint, and enhance their reputation as responsible industry leaders. Investing in greener digital solutions is not only beneficial for the planet but also strengthens customer trust and long-term business growth.
*Source: Impact Plus Methodology
BEL Kiri Reduces Digital Ad Emissions by 39% with Impact Plus
The digital advertising landscape is constantly evolving, with new platforms, formats, and targeting options emerging all the time. But amidst this rapid change, a new consideration is gaining traction: sustainability.
It’s estimated that one digital ad campaign delivering 1 million impressions has the same carbon footprint as a round-trip flight from Boston to London
With the ever-growing volume of online ads, the environmental impact is significant and can’t be ignored.
Bel Group's Green Strategy with Impact Plus
That’s why forward-thinking brands are taking a closer look at the environmental footprint of their digital advertising campaigns.
One such company is the BEL Group, a major cheese marketer known for their Kiri brand. Recognizing the growing importance of sustainability, BEL partnered with Impact Plus to tackle this challenge.
Learn the specific strategies they employed to achieve a 39%* reduction in greenhouse gas emissions, all while maintaining campaign effectiveness.
This case study offers valuable insights for any brand looking to navigate the exciting world of digital advertising while keeping sustainability at the forefront.
Why Hiring a Sustainability-Focused Service Matters?
Brands must balance performance with sustainability. Kiri marketing, like many forward-thinking companies, faces increasing pressure to reduce its environmental impact while maintaining strong campaign results. With the Kiri industry market rate evolving and competition growing, adopting eco-friendly digital advertising strategies is no longer just an option—it’s a necessity.
Bel Digital has already taken a step in this direction by working with Impact Plus to cut down emissions while ensuring effective ad delivery. Hiring a specialized service in sustainable advertising allows brands to optimize campaigns, reduce their carbon footprint, and enhance their reputation as responsible industry leaders. Investing in greener digital solutions is not only beneficial for the planet but also strengthens customer trust and long-term business growth.
*Source: Impact Plus Methodology