0.02g of CO2/view
Creative Optimization
Creative assets are often shot and distributed at higher quality than the human eye can distinguish on our screens. By optimizing these assets to the platform and devices on which they are viewed, we can save significant resources from the servers, networks and devices required to display them, without impacting the users’ viewing experience. This reduces electricity consumption and therefore GHG emissions.
Ad & Format Selection
Not all ads or ad formats have the same performance on either media KPIs or environmental KPIs. By providing analysis on the environmental KPIs our customers can combine this with their regular media KPIs and determine the most effective, least wasteful combination of ads and formats to achieve their objectives - both media and environmental.
Device and Connection Mix
Larger displays and non-WiFi connections require more electricity to run and more resources to produce. By quantifying the environmental performance by device or connection type, we enable our customers to evaluate the correct mix to achieve their campaign objectives as well as their environmental goals.
Low Carbon Scheduling
Power grids go through peaks and troughs of carbon intensity. This depends on the load placed on the system and proportion of non-fossil sources available at any given time. By providing information on the carbon intensity of our clients' region, we can help inform them when campaigns can be run with a reduced impact on the environment. Where this coincides with effective timing for the campaign, our clients’ can activate this lever to boost both campaign and environmental performance.
Eco-bidding
Bidding algorithms can be adjusted to incorporate additional signals for optimisation. By feeding these systems with Impact Plus' environmental data, they are able to optimise for reduced carbon emissions by format, time and/or context, alongside their campaign media objectives.

Success stories

Impact Plus partners with leading global companies to evaluate and reduce the GHG emissions of their digital advertising campaigns. Discover how they achieved it with our expertise.

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Featured
Reducing the carbon impact of programmatic advertising using eco- bidding
Channel
Programmatic
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Featured
Heineken France cuts 40% of emissions in digital ad campaigns in 2024 with innovative targeting
Channel
Programmatic
Social Media
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Featured
From Pilot Campaigns to Global Success Stories
Channel
Direct Display
Social Media
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Featured
Nissan France achieves an 18% reduction in GHG emissions on its first measured digital campaign
Channel
Direct Display
Social Media
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Featured
Nespresso consistently reduces digital ad emissions by 43% using 4 reduction levers
Channel
Direct Display
Programmatic
Social Media
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Featured
BEL Kiri reduces digital ad emissions by 39% using four emissions reduction levers
Channel
Social Media
Direct Display
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Featured
Pernod Ricard reduces greenhouse gas emissions by 12% on social ads
Channel
Social Media
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Featured
Engie improves environmental performance by 20% through scheduling
Channel
Direct Display
Social Media
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Featured
Lancôme reduces the carbon impact of Youtube advertising by 38%
Channel
Social Media
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