Powering a more sustainable advertising ecosystem

" ENGIE integrated Impact Plus' carbon data into DoubleVerify's custom bidding algorithm on YouTube, so every video impression was optimised for both media performance and carbon in real time. ENGIE cut CO₂ emissions per euro spent by 62% and GHG per 1,000 completed views by 61%, while media performance improved by 8% at a 72% average completion rate. "

" In a live A/B test with Amnet and Supply Finder, Impact Plus' Green Deals selected the most efficient inventory on both performance and carbon. From the first activation, cost per video view fell 45% and GHG emissions per 1,000 impressions dropped 49%, with CPM down 39% versus the open auction. The pilot showed that media performance and carbon reduction come from the same lever: supply quality. "

" HEINEKEN France partnered with Impact Plus and Jellyfish global digital marketing agency, to reduce greenhouse gas (GHG) emissions from its digital programmatic campaigns. "

" At HEINEKEN France, our ambition is to reduce the greenhouse gas emissions of our digital advertising campaigns, and for that, we have been working closely with Impact Plus for the past couple of years. Having access to Impact Plus' self-service solution is crucial in helping us in our approach. "

" L’Oréal is partnering with Impact Plus to measure the GHG emissions associated with its digital media activities. Together with the Impact Plus team, we are developing a robust plan to activate all available levers for reduction. "

" Seeing first hand how small changes can have a significant effect on our campaign’s footprint, with no negative effect on performance shows that we can have advertising that is more sustainable for both the environment and for business without compromise. "

" We're delighted to be able to take control of our optimization levers for digital advertising with the help of Impact Plus and are thrilled with the significant 43% reduction in emissions achieved so far. It’s a promising step on our path to decarbonizing our entire media and advertising footprint. "

" At BEL, sustainable development is at the heart of our strategy. With Impact Plus, we adopted a step-by-step approach to reducing our carbon footprint, from production to media amplification. This project demonstrated that enhancing the sustainability of our campaigns doesn't mean compromising performance but instead allows us to align efficiency with responsibility. "

" As we oversee campaign strategy and performance, our dual goal is to ensure campaign effectiveness while minimizing environmental impact. That's why we partnered with Impact Plus through our GroupM France collaboration since 2022, helping us identify and mitigate these impacts, with campaign insights shaping our strategic thinking. "

" Since 2020, thanks to benchmarks provided by Impact Plus, we have been able to measure our performance against the market and focus our reduction efforts where they matter most. By following a structured approach—from setting priorities to optimizing campaigns—we successfully reduced our GHG emissions. This partnership helps turn our sustainability ambitions into concrete results. "

" As a pioneer in environmental issues, we had a duty to measure and seek to reduce the GHG emissions associated with our media campaigns. Calling on Impact Plus to limit the environmental impact of our advertising was a prerequisite. "