impact educateimpact reduce
impact

Powering a more sustainable advertising ecosystem

Create a world where environmental impact is a key component of your digital advertising campaigns

why usE impact plus

Evaluate and reduce the greenhouse gas emissions (GHG) of your digital media with a global sustaintech partner using innovative solutions and expert support

95%

of our clients reduce GHG emissions from their digital ads

Zero

negative impact on clients' media performances

of GHG emissions are due to the digital services

Get media-related solutions and indicators to develop and exceed your sustainability goals

HOW TO DO IT

01

Evaluate

Track your GHG emissions at a granular level
Understand the source of your GHG emissions
Create baselines to measure progress against media spend
Evaluate
02

Reduce

Discover and understand opportunities for reduction
Act on opportunities while maintaining effectiveness
Quantify the reduction of GHG emissions
Reduce
03

Scale

Integrate and automate with your own techstack
Track your progress across your entire business
Drive change and set industry best practices
Scale

OUR SOLUTIONS

Decarbonize your digital media

Campaign Studies

Campaign Studies

Understand your campaigns

Get our experts’ insights into your live digital advertising campaigns’ carbon emissions at a granular level and look back at past campaigns for further insights.

Use to
Evaluate
Reduce
Features
Fully managed service
One-on-one contact with a Sustainable Media Analyst
Creative optimization
Campaign detailed analysis
Reduction action recommendations
Market benchmark
+ more
ESP

Environmental Sustainability Platform (ESP)

Measure your impact day by day

Automatically evaluate the greenhouse gas emissions generated by your digital advertising campaigns and measure your progress.

Use to
Evaluate
Reduce
Scale
Features
Self-service + Sustainable Media Analysts support
GHG reduction monitoring
Interactive dashboards
Market benchmark
Automated data collection
Feeding optimization algorithms
+ more
Creative Optimizer

Creative Optimizer

Optimize your creative assets online

Reduce the environmental cost of your video creatives, quickly and easily

Use to
Reduce
Scale
Features
Self-service
Maintains campaign effectiveness
Maintains video quality
Optimized for each buying platform
Standalone or ESP-integrated
+ more

Request a demo

Want to see how you can measure and reduce the GHG emissions from your digital advertising campaigns without impacting business results? Request a demo today

" L’Oréal is partnering with Impact Plus to measure the GHG emissions associated with its digital media activities. Together with the Impact Plus team, we are developing a robust plan to activate all available levers for reduction. "

" Seeing first hand how small changes can have a significant effect on our campaign’s footprint, with no negative effect on performance shows that we can have advertising that is more sustainable for both the environment and for business without compromise. "

" We're delighted to be able to take control of our optimization levers for digital advertising with the help of Impact Plus and are thrilled with the significant 43% reduction in emissions achieved so far. It’s a promising step on our path to decarbonizing our entire media and advertising footprint. "

" At BEL, sustainable development is at the heart of everything we do. In terms of marketing, our approach is to reduce our CO2e footprint across the entire value chain - from production to media amplification. The proof of concept with Impact Plus was a concrete and successful example of how sustainability doesn't mean sacrificing media performance. "

" As we oversee campaign strategy and performance, our dual goal is to ensure campaign effectiveness while minimizing environmental impact. That's why we partnered with Impact Plus through our GroupM France collaboration since 2022, helping us identify and mitigate these impacts, with campaign insights shaping our strategic thinking. "

" Thanks to Impact Plus’ benchmark, since 2020, we have been able to position our performance against the market and identify where to focus our efforts. In 2022, the optimizations implemented have allowed us to reduce our GHG emissions by 35% across the campaigns measured. "

" As a pioneer in environmental issues, we had a duty to measure and seek to reduce the GHG emissions associated with our media campaigns. Calling on Impact Plus to limit the environmental impact of our advertising was a prerequisite. "

" Heineken has made a global commitment to reduce its greenhouse gas emissions. Impact Plus is one of our priority partners to measure and reduce the greenhouse gas emissions of our campaigns through a learning program on our social media and programmatic levers. "

our clients

They reduced their environmental impact with us

YOU CAN ALSO CHECK

Latest news

5.12.24

Ad Net Zero: Are we nearly there?

Speaking at the IAB UK’s Last Thursday Club event, Impact Plus’ Product Marketing Director Bernie Sham shared his thoughts on when – and if – our industry will reach Ad Net Zero.
3.12.24

Dreaming of a greener Christmas: 5 ways to cut emissions from your festive ads

This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns.
22.11.24

Impact Plus Win Twice At Campaign Ad Net Zero Awards For L’Oréal and Heineken France Campaigns

Impact Plus has won both the categories for which it was entered at this year's Campaign Ad Net Zero Awards