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Stay informed on the latest in sustainable advertising. Impact Plus' expert team provides regular insights and analysis on every aspect of decarbonisation within the digital advertising industry.
How L’Oréal went from pilot studies to global emissions reduction activity
In the latest Impact Plus success story, find out how global beauty brand L’Oréal scaled up its emission reduction activity with Impact Plus’ solutions
Dreaming of a greener Christmas: 5 ways to cut emissions from your festive ads
This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns.
Impact Plus Win Twice At Campaign Ad Net Zero Awards For L’Oréal and Heineken France Campaigns
Impact Plus has won both the categories for which it was entered at this year's Campaign Ad Net Zero Awards
Introducing our latest Carbon Report
At Impact Plus, a pioneering French sustaintech company, we provide innovative solutions for digital advertising players to evaluate and reduce their environmental impact.
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Impact Plus’s L’Oréal and HEINEKEN France Campaigns Shortlisted For Campaign Ad Net Zero Awards and The Wires
Impact Plus is celebrating this week after being shortlisted in three categories at this year’s Campaign Ad Net Zero Awards and The Wires.
Climate Week: how to tackle digital advertising’s biggest sustainability challenges
Sustainability often faces a significant hurdle: it’s seen as a cost rather than a strategic investment
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5 Things You Should Know About the Global Media Sustainability Framework
Since its launch at Cannes Lions, there’s been a lot of talk about the Global Media Sustainability Framework. But how does it work and how does it affect people across the industry?
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Impact Plus Hires Séverine Loeuille as Global Marketing Director
Global Sustaintech Platform Impact Plus Hires Converteo’s Séverine Loeuille To Lead Marketing Team
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Impact Plus Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans
Global sustaintech platform’s new Creative Optimizer tool can reduce digital ad emissions by up to 40% without affecting campaign delivery or performance.
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Impact Plus launches tool to cut video ad emissions by 40%
Impact Plus' Creative Optimizer helps advertisers reduce video ad emissions by up to 40% without affecting performance or changing media plans
BEL Kiri Reduces Digital Ad Emissions by 39% with Impact Plus
The digital advertising landscape is constantly evolving, with new platforms, formats, and targeting options emerging all the time. But amidst this rapid change, a new consideration gains traction.
Why You Don't Need to Sacrifice Performance to Make Your Digital Ads More Sustainable
In a world grappling with the escalating threat of global warming, it’s crucial to recognise that the exponential growth of the digital advertising has left a substantial carbon footprint.
