Taking action around climate change cannot wait.

‍The advertising industry is a major contributor to greenhouse gas (GHG) emissions, in part due to the carbon cost of its digital activities. Those digital activities — from the use of tech in asset creation and personalisation to delivery of ads to consumers’ devices — are only becoming more important to marketers. As a result of investment in increasingly energy-intensive formats and tools, it has never been more important to mitigate the effect of our industry on the planet.

Reducing the carbon impact: key steps for a greener future

 As government regulation and industry alliances push for a more sustainable digital advertising ecosystem, it is up to all of us to understand the causes of — and solutions to — the carbon impact of digital advertising. This  is designed to empower you to gain that understanding, make it easy to share that information, and ultimately to implement reduction strategies at your own business.

There is an urgent need to collectively address our industry’s contribution to climate change. To access Impact Plus’ white paper: ‘Reducing the Carbon Impact of Digital Advertising’, simply enter your details into the form to the right.