Impact Plus Secures €2M Seed Funding to Boost Sustainable Digital Ads
Impact Plus, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, today announced a €2M seed funding round, led by Elevation Capital Partners, to build its subscription-based platform, extend its proprietary technology research and development team, and accelerate its international expansion.
Impact Plus is an award-winning sustaintech solution enabling all digital advertising players to evaluate and reduce their greenhouse gas (GHG) emissions, and electricity consumption through performance indicators and tools. The Paris-based platform is already widely adopted across Europe and stands out for its superior capabilities, including the ability to incorporate social media platforms in its measurement reports.
Since its launch in France in 2020, Impact Plus has undergone tremendous development, with its revenue growing 300% from 2021 to 2022 alone, and is now available in over 50 markets.
Impact Plus’ purpose
The seed funding was secured from investors Elevation Capital Partners, specialized in funding innovative startups with sound economic fundamentals, with a total of €2M dilutive, and more planned with non-dilutive funding. Impact Plus will allocate the investment towards further technological development and international business expansion acceleration, with the UK and North America the key markets of interest in 2023.
Working with global brands in the CPG, FMCG, luxury, and automotive industries – such as L’Oréal, LVMH, Heineken, BMW, P&G, Danone and Nestlé – Impact Plus is delivering the new standard in sustainability, providing actionable recommendations on how to reduce the carbon footprint of digital advertising campaigns and measure their efficiency.
Speaking on their partnership, Kim Dirckx, Chief Digital Sustainability and DEI Officer at L’Oréal, one of Impact Plus’s most prestigious and active clients, said:
“As the world’s fourth largest advertiser, L’Oréal is committed to measuring and reducing the CO2 emissions generated by our digital media campaigns and minimize their environmental impact. The first step towards reducing our carbon footprint in digital media is to implement tracking and measurement. Through our partnership with Impact Plus, we can measure the GHG emissions across all our digital media activations, knowledge we then leverage to activate levers and optimise our digital media campaigns for reduction, while monitoring our progress.”
Impact Plus also partners with agencies, ad networks, and adtech partners, including Azerion, Teads, Seedtag, Snapchat, and Xandr to measure and reduce the environmental impact of campaigns on their platforms.
Business expansion
Speaking about the funding, Benjamin Cohen and Antoine Marvier from Elevation Capital Partners, said:
“Needless to say, climate change is a critical issue of today’s world. The work Impact Plus performs enables brands and agencies alike to re-evaluate the environmental impact of their campaigns and work towards digital decarbonization. Its experienced team, rapid growth and successful track record are solid proof that business and the environment can be combined and create value for all stakeholders. It is possible to work toward a cleaner future without sacrificing corporate development, and Impact Plus is making that a reality.”
Vincent Villaret, CEO of Impact Plus said:
“Since its launch in 2020, Impact Plus has repeatedly proven that our work greatly benefits the advertising industry and the environment. For too long, the digital ecosystem has turned a blind eye to its carbon footprint, some for lack of knowledge, others for lack of guidance. We want to bridge the gap between those who are doing the work and those who don’t know where to start. Our continuous business expansion is proving crucial to raise awareness and drive change in the industry, and we cannot thank our investors enough for their vote of confidence in us, and to help make our vision a reality.”
Impact Plus Secures €2M Seed Funding to Boost Sustainable Digital Ads
.svg)
Impact Plus, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, today announced a €2M seed funding round, led by Elevation Capital Partners, to build its subscription-based platform, extend its proprietary technology research and development team, and accelerate its international expansion.
Impact Plus is an award-winning sustaintech solution enabling all digital advertising players to evaluate and reduce their greenhouse gas (GHG) emissions, and electricity consumption through performance indicators and tools. The Paris-based platform is already widely adopted across Europe and stands out for its superior capabilities, including the ability to incorporate social media platforms in its measurement reports.
Since its launch in France in 2020, Impact Plus has undergone tremendous development, with its revenue growing 300% from 2021 to 2022 alone, and is now available in over 50 markets.
Impact Plus’ purpose
The seed funding was secured from investors Elevation Capital Partners, specialized in funding innovative startups with sound economic fundamentals, with a total of €2M dilutive, and more planned with non-dilutive funding. Impact Plus will allocate the investment towards further technological development and international business expansion acceleration, with the UK and North America the key markets of interest in 2023.
Working with global brands in the CPG, FMCG, luxury, and automotive industries – such as L’Oréal, LVMH, Heineken, BMW, P&G, Danone and Nestlé – Impact Plus is delivering the new standard in sustainability, providing actionable recommendations on how to reduce the carbon footprint of digital advertising campaigns and measure their efficiency.
Speaking on their partnership, Kim Dirckx, Chief Digital Sustainability and DEI Officer at L’Oréal, one of Impact Plus’s most prestigious and active clients, said:
“As the world’s fourth largest advertiser, L’Oréal is committed to measuring and reducing the CO2 emissions generated by our digital media campaigns and minimize their environmental impact. The first step towards reducing our carbon footprint in digital media is to implement tracking and measurement. Through our partnership with Impact Plus, we can measure the GHG emissions across all our digital media activations, knowledge we then leverage to activate levers and optimise our digital media campaigns for reduction, while monitoring our progress.”
Impact Plus also partners with agencies, ad networks, and adtech partners, including Azerion, Teads, Seedtag, Snapchat, and Xandr to measure and reduce the environmental impact of campaigns on their platforms.
Business expansion
Speaking about the funding, Benjamin Cohen and Antoine Marvier from Elevation Capital Partners, said:
“Needless to say, climate change is a critical issue of today’s world. The work Impact Plus performs enables brands and agencies alike to re-evaluate the environmental impact of their campaigns and work towards digital decarbonization. Its experienced team, rapid growth and successful track record are solid proof that business and the environment can be combined and create value for all stakeholders. It is possible to work toward a cleaner future without sacrificing corporate development, and Impact Plus is making that a reality.”
Vincent Villaret, CEO of Impact Plus said:
“Since its launch in 2020, Impact Plus has repeatedly proven that our work greatly benefits the advertising industry and the environment. For too long, the digital ecosystem has turned a blind eye to its carbon footprint, some for lack of knowledge, others for lack of guidance. We want to bridge the gap between those who are doing the work and those who don’t know where to start. Our continuous business expansion is proving crucial to raise awareness and drive change in the industry, and we cannot thank our investors enough for their vote of confidence in us, and to help make our vision a reality.”