Impact Plus and Scibids Partner to Cut GHG Emissions in Digital Ads
Impact Plus, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising platforms (DSPs).
Today, digital services account for up to 3.9% of GHG emissions worldwide. As brands become aware of this reality, finding solutions to reduce these emissions is becoming an increasingly crucial part of their media strategies. The first step for brands is to measure the extent of these emissions, which is where Impact Plus comes in. In a second step, brands that aim to reduce their carbon footprint can now tie in Scibid’s proven optimisation AI.
Scibid’s value proposition is its AI’s ability to ingest external measurement data to tune bidding models directly in the buying platform (DSP). Scibid’s personalized algorithms can then be optimized towards specific media objectives such as Attention, Brand Lift, or duration spent on site.
By using the Impact Plus measurement linked to programmatic campaigns, Scibids now has environmental KPIs in electricity consumption and GHG emissions. The AI can automatically direct advertising investments towards the most environmentally friendly inventories and contexts in real time, and adapt to the performance of the campaign.
The combination of these two cutting-edge technologies promises a future for advertisers, who will be able to improve the environmental impact of their programmatic campaigns, by reducing emissions while maintaining an optimal level of performance in their investments.
“We are very proud to partner with Impact Plus, a recognised leader in measuring the environmental impact of digital advertising, to reduce the GHG emissions of our clients’ campaigns. At Scibids, we are convinced of the power of AI to drive effective and energy-efficient programmatic purchases, ultimately creating a more sustainable ecosystem.”
Christophe Delaroche Vernet, Sales Director France, Scibids
“This is a key partnership for the industry. The new possibilities offered by this partnership with Scibids, in terms of automatic optimisation of programmatic campaign broadcast is promising. It is an opportunity for our customers to go even further in their approach for more sustainable advertising while maintaining advertising effectiveness.”
Vincent Villaret, CEO, Impact Plus
About Impact Plus
Impact Plus is a pioneering French sustaintech company that provides innovative solutions for marketers on every continent seeking to reduce their environmental footprint. Our team is passionate about empowering clients including L'Oréal, Heineken, Seedtag, Azerion, Bel and many other companies to cut their GHG emissions while delivering upon their marketing goals. Our tools - Campaign Studies, Environmental Sustainability Platform and Creative Optimizer - are designed to make the process of evaluating and reducing GHG emissions automated and easily implemented across entire businesses. Since 2020, we have aimed to create a world where every marketer considers environmental impact as a core component of their media campaigns.
About Scibids
Scibids, the AI-powered Decisioning Company builds artificial intelligence to create customisable algorithms for advanced, privacy-friendly media buying. Executed in the Demand-Side Platforms of your choice, Scibids’ tailored algorithms activate a brand’s proprietary planning, buying, and measurement inputs to optimize programmatic bidding decisions across multi-KPI scenarios. In addition, Scibids is platform-agnostic and requires minimal set-up, meaning traders don’t need to learn a new system to benefit from sophisticated decisioning that allows campaigns to scale while continuously improving the algorithm to boost full-funnel brand and performance outcomes. Founded in Paris in 2016, Scibids operates in 12 offices worldwide. Get more from your media buying with Scibids AI and learn more at www.scibids.com.
Impact Plus and Scibids Partner to Cut GHG Emissions in Digital Ads
Impact Plus, the pioneer in measuring the carbon footprint of digital advertising campaigns, and Scibids, a leader in artificial intelligence (AI) applied to media buying, have announced a partnership to reduce the environmental impact of digital campaigns purchased via programmatic advertising platforms (DSPs).
Today, digital services account for up to 3.9% of GHG emissions worldwide. As brands become aware of this reality, finding solutions to reduce these emissions is becoming an increasingly crucial part of their media strategies. The first step for brands is to measure the extent of these emissions, which is where Impact Plus comes in. In a second step, brands that aim to reduce their carbon footprint can now tie in Scibid’s proven optimisation AI.
Scibid’s value proposition is its AI’s ability to ingest external measurement data to tune bidding models directly in the buying platform (DSP). Scibid’s personalized algorithms can then be optimized towards specific media objectives such as Attention, Brand Lift, or duration spent on site.
By using the Impact Plus measurement linked to programmatic campaigns, Scibids now has environmental KPIs in electricity consumption and GHG emissions. The AI can automatically direct advertising investments towards the most environmentally friendly inventories and contexts in real time, and adapt to the performance of the campaign.
The combination of these two cutting-edge technologies promises a future for advertisers, who will be able to improve the environmental impact of their programmatic campaigns, by reducing emissions while maintaining an optimal level of performance in their investments.
“We are very proud to partner with Impact Plus, a recognised leader in measuring the environmental impact of digital advertising, to reduce the GHG emissions of our clients’ campaigns. At Scibids, we are convinced of the power of AI to drive effective and energy-efficient programmatic purchases, ultimately creating a more sustainable ecosystem.”
Christophe Delaroche Vernet, Sales Director France, Scibids
“This is a key partnership for the industry. The new possibilities offered by this partnership with Scibids, in terms of automatic optimisation of programmatic campaign broadcast is promising. It is an opportunity for our customers to go even further in their approach for more sustainable advertising while maintaining advertising effectiveness.”
Vincent Villaret, CEO, Impact Plus
About Impact Plus
Impact Plus is a pioneering French sustaintech company that provides innovative solutions for marketers on every continent seeking to reduce their environmental footprint. Our team is passionate about empowering clients including L'Oréal, Heineken, Seedtag, Azerion, Bel and many other companies to cut their GHG emissions while delivering upon their marketing goals. Our tools - Campaign Studies, Environmental Sustainability Platform and Creative Optimizer - are designed to make the process of evaluating and reducing GHG emissions automated and easily implemented across entire businesses. Since 2020, we have aimed to create a world where every marketer considers environmental impact as a core component of their media campaigns.
About Scibids
Scibids, the AI-powered Decisioning Company builds artificial intelligence to create customisable algorithms for advanced, privacy-friendly media buying. Executed in the Demand-Side Platforms of your choice, Scibids’ tailored algorithms activate a brand’s proprietary planning, buying, and measurement inputs to optimize programmatic bidding decisions across multi-KPI scenarios. In addition, Scibids is platform-agnostic and requires minimal set-up, meaning traders don’t need to learn a new system to benefit from sophisticated decisioning that allows campaigns to scale while continuously improving the algorithm to boost full-funnel brand and performance outcomes. Founded in Paris in 2016, Scibids operates in 12 offices worldwide. Get more from your media buying with Scibids AI and learn more at www.scibids.com.