Environmental Sustainability
Platform

Automate the measurement of your advertising campaigns’ GHG emissions, every day, for a lasting impact across all your activities.

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See how it works

Overview

Evaluate and reduce the greenhouse gas emissions (GHG) of your media — digital and offline — with a global sustaintech partner using innovative solutions and expert support

Up to 40%

lighter video creatives with the built-in Creative Optimizer

All channels

online and offline, in one platform

Daily

automated GHG measurement of every campaign

Evaluate, reduce and
scale your sustainability
efforts

What you can do with ESP

Evaluate

Measure every campaign, automatically.

Automated GHG measurement

Easily track emissions across online and offline channels.

Granular insights

Pinpoint emissions by format, placement, creative, platform and more.

Performance benchmark

Compare your campaigns to market averages to find room for improvement.

Interactive dashboards

Visualise your data with intuitive, real-time dashboards.

Evaluate

Reduce

Cut emissions without losing performance.

Creative optimization

Make video creatives up to 40% lighter with no visible loss of quality, using the built-in Creative Optimizer.

Optimized campaign tracking

Compare optimized and non-optimized campaigns to quantify reductions.

Programmatic & social optimization

Use your environmental data in custom bidding algorithms on your main buying platforms.

Performance-driven

Every reduction is tested to improve media performance.

Reduce

Scale

Make sustainability the default.

Automated data collection

Track emissions across all your campaigns and buying platforms (Meta, TikTok, YouTube, DV360…).

Omnichannel coverage

Assess your environmental KPIs across all major channels, online and offline.

Centralized environmental data

Feed your emissions data into your CSR and marketing reporting tools.

Large-scale deployment

Manage and reduce emissions across all your campaigns, teams and platforms.

Scale

OUR SOLUTIONS

Decarbonize your media

Campaign Studies

Understand your campaigns

Get our experts’ insights into your live advertising campaigns’ carbon emissions at a granular level and look back at past campaigns for further insights.

Use to

Evaluate

Reduce

Features

Fully managed service

One-on-one contact with a Sustainable Media Analyst

Creative optimization

Campaign detailed analysis

Reduction action recommendations

Market benchmark

+ more