Empowering a Greener Future: Impact Plus Raises €2M to Accelerate Digital Advertising Sustainability
20.7.23
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Hey there, it’s Vincent, co-founder and CEO of Impact Plus, and I’ve got some incredible news to share with you!
We’ve just secured a seed funding round of €2 million, led by Elevation Capital Partners.
This investment is a game-changer, allowing us to develop our technology, expand internationally, and drive sustainability in digital advertising like never before.
Impact Plus isn’t your typical tech platform — we’re an award-winning sustaintech solution that helps all players in the digital advertising industry evaluate and reduce their greenhouse gas emissions and electricity consumption.
Since we launched back in 2020, Impact Plus has been on a thrilling journey. Our revenue skyrocketed by 300% from 2021 to 2022, and now we’re proudly serving over 50 markets.
But it doesn’t stop there — thanks to the support from Elevation Capital Partners, we’re ready to take things to the next level. With this investment, we’re going all out on technological advancements and expanding our presence in key markets like the UK and North America throughout the rest of 2023.
At Impact Plus, we walk the talk when it comes to sustainability. We collaborate with global brands in industries like CPG, FMCG, luxury, and automotive.
Based in Paris, we’ve gained a strong foothold across Europe. We provide actionable recommendations to make our clients’ campaigns more efficient and environmentally friendly, including on social media platforms which are included in our measurement reports. Companies like L’Oréal, LVMH, Heineken, BMW, P&G, Danone, and Nestlé have joined forces with us to reduce the carbon footprint of their digital advertising campaigns.
Just ask Kim Dirckx, Chief Digital Sustainability and DEI Officer at L’Oréal, one of Impact Plus’ most active clients:
“Through our partnership with Impact Plus, we can measure the greenhouse gas (GHG) emissions across all our digital media activations and optimise our campaigns for reduction.”
But we don’t stop there — we’re also teaming up with agencies, ad networks, and adtech partners like Azerion, Teads, Seedtag, Snapchat, and Xandr to measure and minimise the environmental impact of campaigns on their platforms.
Our partnership with Elevation Capital Partners speaks volumes about the importance of our mission. They recognise that climate change is a pressing issue, and they believe in our ability to help brands and agencies reassess their environmental impact.
They see that we’re not just about talk — our experienced team, rapid growth, and proven track record show that business and the environment can go hand in hand. Together, we can create a cleaner future without compromising on corporate growth.
As the CEO of Impact Plus, I couldn’t be prouder of what we’ve achieved. The digital ecosystem has turned a blind eye to its carbon footprint for far too long.
But at Impact Plus, we’re here to help bridge the gap, supporting those who are ready to make a change and guiding those who need direction. Our expanding business plays a crucial role in raising awareness and driving transformation throughout the industry.
I want to express my deepest gratitude to our investors, my fellow co-founders, as well as our Impact Plus employees and partners for their trust and support.
Together, we will shape a sustainable future for digital advertising, making a lasting difference for our planet and leaving a legacy that future generations can be proud of.